R&R Music is a technology business,
founded by the engineering and software entrepreneur David Ritchie
and former EMI Group chairman Eric Nicoli CBE in 2008.
R&R has created one of the most advanced music analysis engines in the world, which has the ability to determine personality types and intent through the music that people listen to. R&R's music products and services are based on patented algorithmic technology that has been specifically designed to reflect the way that the brain processes, stores and reacts to sound.